Brand

CYKORIA brand name is derived from cykoria - the Polish equivalent of the plant name - chicory. It is a perennial with the conical root distinguished by a spicy smell and bitter taste. The medical value of the plant was recognized and well-established in ancient Egypt. In the 17th century, the root of the chicory was used as a substitute for coffee production.

The production of dried chicory root, regarded as being an indispensible ingredient for the coffee industry, the grain coffee and natural instant coffee included, was begun by the firm in the 50's in the 20th century. The traditional importers of our products are entrepreneurs from Switzerland and European Union countries. High quality of the product proved conducive to naming the Firm - CYKORIA - which has been manifested in the firm logo. This is both a graphic and verbal brand including a stylized picture of a chicory plant.

CYKORIA produces a wide range of products that are, by their nature, a source of pleasure and new experience for consumers. Desserts, cake creams, ice-creams, soups, additive mixes are often chosen by clients under CYKORIA brand.

Trust in the high quality of Polish concentrates makes the firm and the Brand easily recognizable both at home and abroad. A successful 123-year-old reputation and recognition, passed from one generation to another, are the most invaluable assets of the Firm.

Brand is as much important for the customer as the functioning of CYKORIA Corporation. Since the beginning, the Firm has been following its principles and philosophy that is best reflected in the following motto:

Brand is trust and credibility

In the Programme of Redefining the Role and Importance of Brands and Trademarks in Poland MARKA – MARKOM, the Firm was awarded with Brand Certificate and became
Founder Member of the elite Academy of Marks.

According to the following Documents: Wally Olins About Mark, Annex Marks for Poland, pp. 303-304, Polish Mark Institute, Warsaw 2004.